Rodd & Gunn – Art Direction
A big part of the brand refresh was to address how the Rodd & Gunn product was shot and how it would then be applied to both physical and digital touch points. Alongside their in house stylist and photographer Michelle Tran, a more contemporary direction was executed focusing on showcasing the fabrics, quality and detailing of the products. Below is a selection of images from these photoshoots.
Art direction – Identity