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Rodd & Gunn – Art Direction
A big part of the brand refresh was to address how the Rodd & Gunn product was shot and how it would then be applied to both physical and digital touch points. Alongside their in house stylist and photographer Michelle Tran, a more contemporary direction was executed focusing on showcasing the fabrics, quality and detailing of the products. Below is a selection of images from these photoshoots.
Art direction – Identity
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![](/wp-content/uploads/2019/02/RG-AD_Shirt.jpg)
![](/wp-content/uploads/2019/02/RG-AD_Shirt_Stack.jpg)
![](/wp-content/uploads/2019/02/RG-AD_Knit_Stack.jpg)
![](/wp-content/uploads/2019/02/RG-AD_Knits.jpg)
![](/wp-content/uploads/2019/02/RG-AD_Flatlay_1.jpg)
![](/wp-content/uploads/2019/02/RG-AD_Flatlay_2.jpg)
![](/wp-content/uploads/2019/02/RG-AD_Jeans.jpg)
![](/wp-content/uploads/2019/02/RG-AD_Polos.jpg)