Ten Minutes by Tractor
Working closely with the head sommelier the task was to redesign the Ten Minutes by Tractor wine menu. Asides from the extensive wine collection on offer, it also had to serve as a tomb of knowledge categorising the various varieties and regions of wine. Bound in leather and embossed with the Ten Minutes by Tractor logo, it feels important. Inside the content is organised with the use of different paper stocks and break out sections with detailed maps.
Awarded – Best Design Wine List of Australasia 2017 / The World of Fine Wine.
Identity – Collateral – Print production