Rodd & Gunn
An established menswear label steeped in heritage was in need of a refresh. It was vital to see it visually transform into a modern brand that could play on an international scale. The entrenched logo was off limits however all other touch points were rethought and redesigned, resulting in a brand that had a new voice and consistency across multiple tactile and digital applications.
Identity – Art Direction – Print – Packaging – Digital